16 December 2018

Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:
  • The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
  • Online sales promotion in hedonic versus utilitarian product categories
  • The role of communication channel in delivering service recovery in online shopping environment
  • Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
  • Consumers' perceptions on green and smart furniture innovation
  • Understanding the role of web-benefits in cross-buying

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