- The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
- Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
- Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
- Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
16 January 2018
Free sample articles newly available from International Journal of Internet Marketing and Advertising
The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free: