Sport is an industry that is full of entrepreneurial and innovative ideas and practices (Ratten, 2017). Sports entrepreneurship and innovation are emerging as one of the most important research areas of sports management and marketing due to their interdisciplinary perspective and importance in society. This means that anything that is innovative, creative, risk taking, future orientated and proactive is regarded as being entrepreneurial in sport. It can include products, services, technologies and processes that are evident in the sport industry.
This special issue will focus on subjects that advance our understanding of sports entrepreneurship and innovation. Papers should provide new insights regarding interdisciplinary perspectives about sports entrepreneurship and innovation. Research methodologies are inclusive of all types including conceptual papers, qualitative approaches, quantitative studies and mixed-methods.
Suitable topics include, but are not limited, to the following:
- Entrepreneurial business ventures
- Innovative marketing strategy
- Marketing communication strategies
- Relationship marketing approach using entrepreneurial and innovative methods
- Athlete entrepreneurs
- Social entrepreneurship and innovation
- Team-level creativity
- Tourism entrepreneurship
- Entrepreneurial sports branding
- Lifestyle entrepreneurship
- Technology innovation
Important Dates
Manuscripts due by: 30 March, 2018Notification to authors: 10 December, 2018
Final versions due by: 10 February, 2019
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