Special issue published: "Data Mining and Service Science for Innovation"

International Journal of Knowledge Engineering and Soft Data Paradigms 5(2) 2016

• Identifying behaviour objective from traffic behaviour log data by using facility ontology
• Prediction of consumer purchase behaviour using Bayesian network: an operational improvement and new results based on RFID data
• Assessment of basic clustering techniques using teaching-learning-based optimisation
• Using mixed integer optimisation to select variables for a store choice model
• Estimation of customer behaviour in sales areas in a supermarket using a hidden Markov model
• A two-nation experiment to investigate the relationships among national culture, individual-level cultural variables and consumer attitudes toward advertising websites and the brand