26 February 2015

Special issue published: "Contemporary Issues in Internet Marketing and Advertising"

International Journal of Internet Marketing and Advertising 8(4) 2014
  • Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action
  • Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
  • Facebook usage among teenagers - the effect of personality and peer group pressure; an exploratory study in Greece
  • Conceptualising and modelling virtual product experience for online retailers
  • Investigating websites' e-CRM features in building customer relationships: evidence from Greece

No comments: