21 February 2015

Call for papers: "Advancements in Interactive Marketing and the Internet of Things"

For a special issue of the International Journal of Electronic Marketing and Retailing.

Internet- and other technology-enabled tools such as near-field communication, real-time localisation, radio frequency identification or quick response code have inundated our lives and transformed everyday objects into smart artefacts that can comprehend and react to their environments. These smart objects, by integrating several technologies and communication solutions, allow customers to retrieve (and share) information and knowledge of the products and create the so-called Internet of Things.

Although a substantial body of research in marketing and information systems has focused on the impact of the internet and related technologies on consumers, firms and the marketplace, the literature remains fragmented and the two topics need to be better scrutinised.

In such a complex scenario, the main objective of this special issue is to further develop our understanding of both interactive marketing and the Internet of Things and/or the way they interact with and relate to each other, using a multidisciplinary approach.

This issue invites conceptual, empirical and methodological papers on new trends in interactive marketing and the Internet of Things, how these can affect marketing and retailing theories, and their implications for associated processes, products and services. Both theoretical work and empirical research are appreciated.

The issue will carry revised and substantially extended versions of selected papers presented at the 3rd B.S.Lab International Symposium 2015. However, researchers unable to participate in the conference are also strongly encouraged to submit articles for this call.

Suitable topics include, but are not limited to, the following:
  • Interactive marketing
  • Evolution of interactive marketing
  • Fundamental trends within interactive marketing literature
  • Internet of Things
  • Future scenarios in marketing and retailing related to the Internet of Things
  • Future research regarding the intersection of interactive marketing and the Internet of Things
  • Ethical issues in interactive marketing and the Internet of Things
  • Open business models and Internet of Things development
  • Smart cities, smart firms
  • Web marketing services
  • Omni-channel retailing
  • Consumer behaviour through the internet
  • Customer relationship management on Internet
The Guest Editor also invites authors to submit innovative and interesting papers that may not necessarily fit into the areas listed above but which are highly relevant to the theme of the issue.

Important Dates
Submission of manuscripts: 30 November, 2015

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