Papers from the 2nd European Conference in Sport Economics held in Cologne, Germany, 5-6 October 2010.
- The value of human resources in non-public sports providers: the importance of volunteers in non-profit sports clubs versus professionals in for-profit fitness and health clubs
- Understanding the income determinants of German elite athletes in non-professionalised sports
- The institutional framework for doing sports business: principles of EU competition policy in sports markets
- Why does financial regulation matter for European professional football clubs?
- A theoretical model of the potential impact of diversity cultures on individual level outcomes
- How athletes build their brands
- From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects