26 January 2011

Special issue: Electronic business and digital marketing

International Journal of Internet Marketing and Advertising 6(3) 2011

Papers from the 4th Mediterranean Conference on Information Systems (MCIS 2009) held in Athens, Greece, 25–27 September 2009.
  • The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences
  • Advertising on the internet: perceptions of advertising agencies and marketing managers
  • Customer relationship management adoption: using a dynamic capabilities approach
  • Towards online content classification in understanding tourism destinations' information competition and reputation
  • The impact of virtual communities on e-loyalty: a conceptual framework

No comments: