12 October 2010

Special issue: Hospitality management

International Journal of Revenue Management 4(3/4) 2010
  • Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
  • Locally produced food in restaurants: Are the customers willing to pay a premium and why?
  • Incorporating lessons learned into tourism industry strategic planning for disaster management
  • Developing the dimensions of activities important to successful revenue management performance: an application of the lodging industry
  • Member segmentation of vacation travel club: price sensitivity and member status
  • Can we see the intangibles? Valuation of intangible assets for publicly traded hotel firms in the USA
  • Total factor productivity efficiency changes in a Malaysian hotel chain
  • What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
  • Hotel company mergers from 2004 to 2007: abnormal stock return and volume activity surrounding the merger announcement date

1 comment:

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