For a
special issue of the
International Journal of Management Practice.
Our goal is to develop a communication platform between researchers
and to become a forum for exchanging ideas and business experiences at
an international level. Globalisation is creating a major influence on
culture, and slowly, a global culture is emerging, which reflects
merging of tastes and preferences across the globe.
Future global businesses require a non-traditional style and
creative approach and accordingly orient strategic decisions of
businesses. IT is a major tool used to get a competitive advantage.
Green marketing is a tool for protecting the environment for the future
generation. Because of the growing concern of environmental protection,
there is an emergence of a new market which is the green market.
The melting of barriers among nations and their increasing
interconnectedness, accelerated by technology, has led to a change in
the world order that has had a profound impact on global business. The
emergence of nations has replaced the era of unquestioned dominance of
the Western countries or any one particular region, paving the way for a
flattened business arena where developments in one part of the other
are certain to have a spiralling impact. Perhaps the best evidence of
this is the recent financial crisis. Increased free trade and
communication between nations, along with increased access to
technology, media, education, healthcare, consumer goods, and other
resources are often considered advantages of globalisation.
Globalisation attracts entry of foreign capital along with foreign
updated technology which improves the quality of production.
Globalisation facilitates consumer goods industries to expand faster to
meet growing demand for these consumer goods which would result faster
expansion of employment opportunities over a period of time. This would
result trickledown effect to reduce the proportion of population living
below the poverty line.
Globalisation enhances the efficiency of the banking
insurance and financial sectors with the opening up to those areas to
foreign capital, foreign banks and insurance companies. If the current
wave of globalisation has been the driving force behind the most
far-reaching and powerful changes in business, then information
technology has indisputably been the facilitator. Drawing attention to
the fact that most innovative companies are technology-driven businesses
and supply chains are managed via websites, social media, and email;
marketing, manufacturing, and distribution processes are managed by
sophisticated real-time information systems. Its goal is to achieve
international recognition through a high visibility in well-known
international academic databases.
Articles from all business areas are welcomed. Both
theoretical and practical manuscripts are expected. Globalisation has
been rising side by side with the increase in available technology and
convenience of improved transportation. Technology has made it simpler
for people to communicate across borders, and has also lead to a decline
in the cost of transportation. Globalised transportation has become
very profitable resulting in additional research and improved
transportation technology. In addition, the digital revolution has also
made globalisation increase.
International businesses can now communicate with others
through the ease of the email, telephone conferences, and
videoconferences. It is now much less expensive for business people to
pick up the telephone and ask their colleagues a quick question about a
transaction that they are currently working on. The increase in
telecommunications development had to do with a cause-effect
relationship between technological development and the deregulation of
financial market policies. New technology revealed how inefficient the
financial market regulations were to begin with, and the deregulations
of the financial market regulations lead to an increased investment in
telecommunications, which then lead to increase technological advances.
Green marketing is the process of selling products and/or
services based on their environmental benefits. Green marketing is
typically practiced by companies that are committed to sustainable
development and corporate social responsibility. More organisations are
making an effort to implement sustainable business practices as they
recognise that in doing so they can make their products more attractive
to consumers and also reduce expenses, including packaging,
transportation, energy/water usage, etc. Businesses are increasingly
discovering that demonstrating a high level of social responsibility can
increase brand loyalty among socially conscious consumers. The short
version of all this is that green marketing requires applying good
marketing principles to make green products desirable for consumers. For
companies to survive in this market, they need to go green in all
aspect of their business. Consumers want to identify themselves with
companies that are green compliant and are willing to pay a premium for a
greener life style. As such, green marketing is not just an
environmental protection tool but also, a marketing strategy.
Suitable topics include, but are not limited, to the following:
- Evolution of global marketing based on gender stereotypes
- Gender perspectives of global marketing behaviour
- International and cross-cultural marketing
- Social media and the use of gender in global marketing
- Ethical issues about gender in marketing practices
- Marketing of online campaigns and social media
- Managing global brand, local market online
- Creating a strong governance and online initiatives
- Successful social networking marketing strategies
- Managing and optimising multi-channel marketing
- Blogging and e-newsletters for business success
- Advertising/marketing communication issues
- Branding and conceptual models and theories
- Corporate responsibility, ethics and social responsibility
- Distribution channels and electronic marketing
- Innovation and new product development
- Marketing: green blog from media post
- Marketing research and research methodologies
- Sustainable development through green marketing
- Marketing strategies for halal certified products and services
- Retailing, services marketing
- Strategic marketing and market orientation
- Consumers wiliness for green products
- Sustainability and green marketing
- Public sector marketing and communication
- Network analysis in social marketing
- Social media and marketing budget company strategy
- Forecasting, tools, techniques, organisational issues
- Marketing strategy and firm's performance analytics tools
- Marketing decision support systems
- Branding strategies and impact on consumers
- Customer relationship management metrics
Important Dates
Manuscripts due by: 30 October, 2017
