23 June 2017

Free sample articles newly available from International Journal of Business Environment

The following sample articles from the International Journal of Business Environment are now available here for free:
  • Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage
  • Hedonic motivations in online consumption behaviour
  • The wicked challenge of the business environment
  • Multimarket contact and strategic entry decisions
  • Country risk, multimarket contacts and MNEs' competitive action
  • Coopetition within and between value networks - a typology and a modelling framework
  • Coopetition typology revisited - a behavioural approach
  • The development of dynamic capabilities through organisational and managerial processes

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