19 June 2017

Special issue published: "Advances in Context-Specific Research"

Journal for Global Business Advancement 10(3) 2017.
  • Green marketing strategies: how do they influence consumer-based brand equity?
  • Testing SERVQUAL in a smart service environment: evidence from oil and gas sector of the UAE 
  • Interplay between the convoluting forces of culture and globalisation 
  • Volkswagen brand: the fall of an auto empire 
  • Bangladeshi consumers' purchasing intention towards organic meat 
  • Marketing capability, marketing strategy implementation and performance in small firms

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