- Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process
- Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
- How to bring innovation into a conservative market?
- The future of augmented reality - an Open Delphi study on technology acceptance
- Insights on the innovation hub's design and management
4 December 2015
Special issue published: "Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions"
International Journal of Technology Marketing 11(1) 2016