4 December 2015

Special issue published: "Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions"

International Journal of Technology Marketing 11(1) 2016
  • Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process
  • Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
  • How to bring innovation into a conservative market?
  • The future of augmented reality - an Open Delphi study on technology acceptance
  • Insights on the innovation hub's design and management

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