2 December 2015

Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:
  • The impact of scandal on sport consumption: a conceptual framework for future research
  • Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
  • Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
  • There's no place like home: home court advantage in North American sports leagues
  • Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
  • 'Ultimate' sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
  • "Tell me who's your host and I'll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
  • Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
  • Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme
  • Efficacy of sporting event ads with textese (SMS-type copy)

No comments: