9 December 2013

Special issue published: "User Innovation and the Role of Creative Consumers"

International Journal of Technology Marketing 9(1) 2014
  • Lead users, suppliers, and experts: the exploration and exploitation trade-off in product development
  • Consumer creativity and the world's biggest brand
  • On becoming creative consumers - user roles in living labs networks
  • Advice from creative consumers: a study of online hotel reviews
  • It is emergent: five propositions on the relationship between creative consumers and technology 
  • Generation-C: creative consumers in a world of intellectual property rights

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