International Journal of Sport Management and Marketing (IJSMM)
Call for papers: Special Issue on “The Management and Marketing of Motorsports”
Guest Editor: Larry DeGaris.
Despite its multibillion-dollar annual revenues and global popularity, motorsports management and marketing have received comparatively little rigorous analysis. In particular, motorsports has captivated corporate sponsors so that, for example, sponsorship revenues of NASCAR exceed that of the NFL in the U.S. Yet, published research in the area tends to be sparse and fragmented.
The aim of this special issue is to provide an overview of the global motorsports marketplace. The objective is to focus a small but growing body of literature about motorsports, with the hope of stimulating future research. The goal is to publish a group of articles that will provide management and marketing tools for practitioners. Consequently, the issue seeks submissions, which include both theoretical and applied research, and both empirical results and non-empirical perspectives. Practitioner perspectives are strongly encouraged.
For more information, subject coverage, notes for intending authors, submission dates and contact information, please see the Journal Call for papers website.