28 February 2016

Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:
  • Capitalising on CSR-based partnerships in sports branding and sports sponsorship
  • Motives of sport spectators in China: a case study of the Chinese Super League
  • Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
  • Understanding consumers of Asian female sports: a case study of the Women's Korean Basketball League
  • Preserving sport and recreation facilities through the 'rehabilitation' of building codes

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