Since initiating market reforms in 1978, China has shifted from a centrally planned economy to a market-based economy and experienced rapid economic and social development. China has now become one of the most significant global markets. China’s market is different from the markets of the western world and has its own characteristics. The market economy in China is still incomplete and lacking in regulations.
Researchers have been exploring ways to combine China’s long and rich culture with marketing theories and seeking values and applications in the Chinese market. This special issue will focus on marketing development and changes in China. The issue welcomes papers studying various marketing issues reflecting Chinese traditional culture.
Suitable topics include, but are not limited to, the following:
- Chinese traditional culture and marketing
- Luxury marketing in China
- New generation of Chinese consumer behaviour
- Cross-cultural comparisons of consumer behaviour
- Marketing development in China
Submission of manuscripts: 1 August, 2016
Notification to authors: 1 October, 2016
Final versions due: 1 January, 2017