25 April 2014

Special issue published: "Advances in Sport Tourism Marketing and Management "

International Journal of Sport Management and Marketing 14 (1/2/3/4) 2013
  • Efficacy of sporting event ads with textese (SMS-type copy)
  • Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme
  • Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
  • "Tell me who's your host and I'll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
Regular Papers:
  • 'Ultimate' sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship 
  • Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
  • There's no place like home: home court advantage in North American sports leagues
  • Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
  • Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
  • The impact of scandal on sport consumption: a conceptual framework for future research 

No comments: