24 July 2012

Special issue: Strategic practices and cases adopted for technology marketing

International Journal of Technology Marketing 7(3) 2012

Papers from the  International Conference on Management Cases 2011, held in Greater Noida, India, 1-2 December 2011.
  • Pushing new technologies through business model innovation
  • Compressing the business development cycle: applying stewardship design principles for commercial scale solar projects
  • Virtual business empires at Second Life
  • Optimising online marketing resources: SEO strategy
  • Strategic redesign for globally distributed manufacturing: a case study
Regular Papers
  • Managing product variety decisions for sustainable profitability in B2B industries
  • A study of software product sampling
  • Aesthetic technology: scale development and measurement

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