9 July 2012

Special issue: New perspectives on entrepreneurial marketing

International Journal of Entrepreneurship and Small Business 16(4) 2012
  • The impact of market orientation on family firm performance
  • Entrepreneurship and social media marketing: evidence from French small business
  • Community marketing in social media - can marketers leverage Facebook groups of celebrities?
  • Brand communities for market trend discovery: a study to advance entrepreneurial marketing research
  • Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups
  • Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
  • Entrepreneurial marketing and capital acquisition
  • Card-based game methods: exploring SME entrepreneurial marketing practice

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