- Social networks and marketing: potential and pitfalls
- Treat your customers as equals! Fostering customer collaboration through social media
- Consumers bite on the social web about the film Snakes on a Plane
- 'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding
- Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication
24 August 2010
Special issue: Evolving the e-marketing mindset towards the social web model – Part 1
International Journal of Electronic Marketing and Retailing 3(3) 2010
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