24 August 2010

Special issue: Evolving the e-marketing mindset towards the social web model – Part 1

International Journal of Electronic Marketing and Retailing 3(3) 2010
  • Social networks and marketing: potential and pitfalls
  • Treat your customers as equals! Fostering customer collaboration through social media
  • Consumers bite on the social web about the film Snakes on a Plane
  • 'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding
  • Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication

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