Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:

• Managing online environment cues: evidence from Generation Y consumers
• Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
• Consumers' attitude toward Facebook advertising
• Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
• Drivers of online purchase intention on Singles' Day: a study of Chinese consumers