4 December 2014

Special issue published: "Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives"

International Journal of Technology Marketing 10(1) 2015

Expanded versions of papers presented at the XXIV ISPIM Conference 2013.
  • External technology commercialisation and markets for technology in Russian manufacturing industry
  • Technology versus product innovations - are they like apples and oranges? A comparative study on commercialisation
  • Customer-oriented product development process in B2B industry
  • Comparative study on FFE activities between Korean and Japanese NPD projects
  • Cheer the crowd? Facilitating user participation in idea crowdsourcing

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