12 December 2014

Call for papers: "Challenges and Opportunities in Global Marketing and Digital Media Management"

For a special issue of the International Journal of Business Environment.

This special issue invites submissions that address challenges and opportunities in global marketing and digital media management. The issue’s aim is to build knowledge that integrates the complexities of the globalised world with emerging strategies in global marketing and digital media.

The specific objective of the issue is to share thought leadership to empower business executives and academics to rethink how global marketing strategy needs to address the challenges of multiculturalism, fragmented consumer needs, digital convergence, technological interconnectivity, global institutional idiosyncrasies, and balancing the needs of localisation against demands of globalisation.

We welcome empirical studies, thought pieces and qualitative investigations that provide theoretical or practical insights. We also encourage practitioners to submit case studies that showcase the latest technologies, trends and best practices in global marketing and digital media strategies.

The issue will carry revised and substantially extended versions of selected papers presented at the 2015 Brand2Global Conference, but we also strongly encourage researchers unable to participate in the conference to submit articles for this call.

Suitable topics include, but are not limited to, the following:
  • Megatrends shaping global marketing and digital media
  • Global brand positioning
  • Localisation, translation and transliteration strategies
  • Managing global integration and local responsiveness
  • Branding and digital media strategies for emerging markets
  • Global consumer segmentation, engagement and tracking
  • Cross-cultural consumer behaviour in digital environments
  • Global social media marketing and tracking
  • Global crowd-sourcing strategies
  • Web globalisation strategies
  • International search engine marketing strategies

Important Dates
Submission of manuscripts: 1 December, 2015
Notification to authors: 1 March, 2016
Final versions due: 1 May, 2016

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