10 March 2014

Special issue: "Marketing and Management of Niche Sports"

International Journal of Sport Management and Marketing 13(3/4) 2013
  • Understanding spectator expectations: an analysis of niche sports
  • Brand community integration in a niche sport: a league-wide examination of online and offline involvement in minor league soccer in North America
  • An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants
  • Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
  • Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model
  • Consumption of niche sports: understanding which product attributes predict consumption across different levels of team identification

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