17 May 2012

Special issue: Using innovation to achieve long-term sustainable positions in market

International Journal of Technology Marketing 7(2) 2012

Papers from the XXII ISPIM Conference in Hamburg, Germany, 12–15 June 2011 and the 4th ISPIM Innovation Symposium held in Wellington, New Zealand, 29 November -  2 December 2011.
  • Service innovation: the challenge of management in hypercompetitive markets
  • IP and open innovation: theory and practice
  • Overcoming the pitfalls in external technology commercialisation: a managerial guide
  • Application development in supplier-customer collaborations: success factors for firms in the process industries
  • How does environmental information impact product purchase intent?
  • Social media's opportunities in business-to-business customer interaction in innovation process
  • Cloud-enabled business transformation: a proposed framework

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