Papers from the XXI ISPIM (International Society for Professional Innovation Management) Conference held in Bilbao, Spain, 6-9 June 2010.
- Reconsidering the role of brainstorming in the marketing of technology-driven innovation
- Practices for efficient customer collaboration in innovation – insights from the Finnish industry
- Motivational profiles of toolkit users – iPhone and Android developers
- The dynamism of the two-sided application store market
- Consumer driven innovation in website design: structured experimentation in landing page optimisation
- A comparative study of publicly accessible web-based idea portals