17 August 2011

Special issue: The renewed voice of the customer in innovation design

International Journal of Technology Marketing 6(1) 2011

Papers from the XXI ISPIM (International Society for Professional Innovation Management) Conference held in Bilbao, Spain, 6-9 June 2010.
  • Reconsidering the role of brainstorming in the marketing of technology-driven innovation
  • Practices for efficient customer collaboration in innovation – insights from the Finnish industry
  • Motivational profiles of toolkit users – iPhone and Android developers
  • The dynamism of the two-sided application store market
  • Consumer driven innovation in website design: structured experimentation in landing page optimisation
  • A comparative study of publicly accessible web-based idea portals

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