[For Part 1 see International Journal of Electronic Marketing and Retailing 3(3) 2010]
- Online social networks in the travel sector
- Can avatars enhance consumer trust and emotion in online retail sales?
- Putting a face with a name: avatars, relationship marketing and service failure/recovery
- Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com
- Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions
- Going with the consumer towards the social web environment: a review of extant knowledge
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