16 November 2010

Special issue: Evolving the e-marketing mindset towards the social web model – Part 2

International Journal of Electronic Marketing and Retailing 3(4) 2010

[For Part 1 see International Journal of Electronic Marketing and Retailing 3(3) 2010]
  • Online social networks in the travel sector
  • Can avatars enhance consumer trust and emotion in online retail sales?
  • Putting a face with a name: avatars, relationship marketing and service failure/recovery
  • Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com
  • Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions
  • Going with the consumer towards the social web environment: a review of extant knowledge

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