Special issue: Sport event marketing: creating relationship value

International Journal of Sport Management and Marketing 7(3/4) 2010

• Introduction: New perspectives in sport event marketing
• Do boys and girls go out to play? Women's football and social marketing at Euro 2005
• Permission to promote: a conjoint investigation of e-newsletter preferences
• Distinguishing between amateur sport participants and spectators: the List of Values approach
• Corporate support: a corporate social responsibility alternative to traditional event sponsorship
• Sport events and public organisations: the case of Conseil General de la Sarthe and '24 hours' of Le Mans
• Volunteer programme in mega sport events: the case of the Olympic Winter Games, Torino 2006
• Exploring consumer schemata of destination and sports event brands: the case of Kaohsiung City and the 2009 World Games