Wine production and consumption has traditionally been associated with Euro-Mediterranean countries. In the last decades, the global wine scenario has been undergoing a radical change due to the entrance of non-traditional producing and consuming countries. These changes have given rise to a renewed structure of the global wine business and new competition rules that challenges both Old and New producing countries.
This special issue is devoted to the wine business and globalisation and in particular focusing on issues that are arising in terms of strengths and weaknesses, threats and opportunities for new and existing companies. It seeks papers that will contribute to the understanding of developments in this area.
Topics of interest include, but not limited to, the following:
- New trends of wine production and consumption in the global market
- The impact of the "New World" wine producers in the global market share
- Strategies of traditional wine producers
- New key opportunity markets for wine
- Investment in the wine industry
- Entrepreneurship and business models in the wine industry
- Governmental policies promoting internationalisation of the wine industry
- Innovation in the wine industry- local, regional and global
- Wine clusters
Important Date
Deadline for Submission: 30 August, 2010
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