The nature of competition in business world is undergoing rapid change. Escalating global competition is forcing companies to attain sustained competitive advantage to survive, grow and expand. Organizations need to understand the basics of environmental scanning, making and implementing strategic decisions, and seeing how the business fits into its environment and the world at large. Especially in view of the present downslide of the situation globally, business firms need to adjust their competitive position to adapt to the changing environment.
In the context of securing sustained competitive advantage, businesses have both critical thinkers and creative thinkers. While critical thinkers find problems, creative thinkers find solutions and both are necessary for the success of organizations. Academics with differing backgrounds (e.g. strategy, operations, accounting, supply chain, marketing, technology, etc.) are undertaking research on sustained competitive advantage, trying to understand how this affects profitability of organizations.
At the outset, the term ‘sustained competitive advantage’ may bring flavour of ‘strategy’, and the topic is essentially multidisciplinary in nature because it calls for bringing together a wide array of research approaches, such as case studies, survey-method research, development of new models, etc.
This special issue intends to give a forum for the state-of-the-art of sustained competitive advantage in the present competitive world in relation to both manufacturing and service industries. Its aim is to attract high-quality papers representing the importance of achieving sustained competitive advantage through multiple areas such as operations, supply chains, accounting, finance, marketing and general management.
Topics of interest include but are not limited to:
- Best business practices
- Corporate social responsibility
- Performance measurement
- Marketing and sustained competitive advantage
- Innovation and sustained competitive advantage
- Knowledge management and sustained competitive advantage
- Reverse logistics and green supply chain applications
- New product development
- New consumption models
- New technologies and innovation
Submission of Manuscripts by: 30 October, 2010
No comments:
Post a Comment