Papers from the Global Business Innovation and Development (GBID 2008) conference held in Rio de Janeiro, Brazil, 16-19 January 2008
- The key account management system in the paper industry business environment
- Chinese managers' perceptions of their ability to deliver service quality
- The evolution from brand equity to customer relationship equity to trust equity: the new challenge
- Knowledge absorption in an emerging economy – the role of foreign investments and trade flows in Russia
- The image and academic expectations of South African and Malaysian university students
- Government, law and structure: where is transparency and what does it mean for marketing strategy?
- The development and implementation status of RFID in China
- A research strategy formulation for innovative Greek universities
- The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
- Income as a determinant of the acquisition of cellular products and services by tertiary students
- Collective bargaining: a tool for industrial harmony in Ghanaian industrial settings
- New service development in an international context: a case study of a Finnish technopark company in Russia
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