6 January 2007

Call for papers: Automotive Marketing and Distribution in Europe: Trends and Challenges

http://www.inderscience.com/browse/callpaper.php?callID=574

Call for papers: Automotive Marketing and Distribution in Europe: Trends and Challenges

A special issue of the International Journal of Automotive Technology and Management (IJATM)

Important Dates
Deadline for (extended) abstract submission : 31 March, 2007
Response by Guest Editor : 30 April, 2007
Deadline for full paper submission : 31 July, 2007

Subject Coverage

Papers to be included in this special issue should be focused on, one or more of the following subjects (the list is indicative rather than exhaustive):

What traits in automotive demand are influencing the strategies of the different players?

How are information and communication technologies impacting this picture?

How is the reorganisation in automotive distribution unfolding?

What are the significant differences across different states/regions in the retailing end?

Are there other players besides automakers and dealers playing a relevant role?

What best practices are being identified, and what are the related opportunities and threats?

Are measures of performance available to better understand the re-organisation process in place?

For more information, please see the Journal Call for Papers website.

1 comment:

Unknown said...

Wow! Good to have an idea about various trends and challenges faced by Automotive Marketing and Distribution sectors. World car manufacturers has effected a lot in global market due to recession so by using this latest marketing technology can be able to win their businesses back.