16 January 2007

Call for papers: Application of Business Intelligence to Customer Relationship Management

http://www.inderscience.com/browse/callpaper.php?callID=587

Call for papers: Application of Business Intelligence to Customer Relationship Management

A special issue of the International Journal of Services Technology and Management (IJSTM)

Important Dates:
Paper submission by prospective authors : 30 July 2007
Communication of results of peer review to authors : 30 September 2007
Final manuscript submission : 30 November 2007

In today’s globally competitive industries, high-quality products play an important role in achieving customer satisfaction, and customer retention is always the best way to survive in an enterprise. Due to the increasing awareness of customer relationship management, it is important that companies are able to understand all aspects of internal operations and external environment with latest technologies and approaches.

This special issue invites the submission of full length and short correspondence papers. It will embrace the latest research and application of different business intelligence technologies on customer relationship management. It will include the latest research results and efforts at different levels including customer segmentation and retention, purchasing behaviour prediction and knowledge management in e-commerce. Prospective papers should be unpublished and present novel, fundamental research offering innovative contributions either from a methodological or an application perspective.

For more information, please see the Journal Call for Papers website.

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