2 May 2015

Thematic Issue published: "Standardisation versus Adaptation of Business Practices in Europe"

European Journal of International Management 9(3) 2015
  • Standardisation versus adaptation of business practices in Europe: 20 years of the Single European Market and two decades of (scarce) research
  • A concerted effort to transfer knowledge within European MNCs
  • Standardisation and adaptation of firms' export marketing strategies in familiar European and non-familiar non-European markets
  • Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries
Regularly submitted papers
  • The relationship between interlocking directorate and stock market reaction to international merger and acquisition announcements: the moderating effect of cultural distance
  • Linking corporate social responsibility and financial performance in Spanish firms
  • Catching dynamic capabilities through market-oriented networks

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