Rapidly changing environments and technologies, unlimited access to information and global competition are sources of new challenges for international firms operating in different markets. There is therefore a need to look at firms of any size, their internationalisation pathways and their international marketing strategies.
This special issue aims to investigate the different strategies that are usually implemented by exporters, particularly SMEs. It welcomes all type of studies – quantitative, qualitative and mixed methods as well as meta-analysis/critical review papers, empirical studies and case studies.
Those interested in submitting papers to the issue are encouraged to participate and present their papers or paper plans at the 13th Vaasa IB conference, where there will be a special session around the topic area. However, authors unable to participate in the conference are encouraged to submit their papers.
Suitable topics include, but are not limited to, the following:
- Internationalisation pathways, e.g. born globals, network approach, the eclectic paradigm, transaction cost approach
- International marketing strategies, e.g. standardisation vs. adaptation, market selection strategy, overseas distributor relations
- International marketing management strategies of SMEs
Important Dates
Submission of manuscripts: 31 October, 2015
Notification to authors: 31 December, 2015
Final versions due: 31 January, 2016
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