30 March 2015

Special issue published: "Social Media and e-Marketing"

International Journal of Logistics Economics and Globalisation 6(2) 2014

Extended versions of papers presented at the National Conference on Social Media and EMarketing 2014.
  • Comparative study of mining algorithms for adaptive e-learning environment
  • Security issues in government portals: an Indian scenario
  • A comprehensive framework for sustainability awareness through social media - a system dynamics approach
  • Segmenting the urban Indian online buyer: an exploratory study
  • Segmenting online consumers using K-means cluster analysis

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