16 September 2014

Call for papers: "Experiential and Sensorial Marketing in Hospitality and Tourism"

For a special issue of the Int. J. of Digital Culture and Electronic Tourism.

“Kotler was the first to use and define the term “atmospherics” as the intentional control and structuring of environmental cues, several other researchers had manipulated elements in the environment” […] For Bitner (1990), atmospheric planning can make the difference between a business success or failure. […] Terms atmospherics, shelf space studies, environmental psychology, and servicescapes all have been used in the literature.” (Turley and Milliman, 2000)

Experiential and sensorial marketing concerns not only stores (the subject of several previous studies), but also can concern services, particularly in the case of hospitality and tourism. Services companies, especially in the hospitality and tourism sector, have to be aware of their experiential and sensorial strategy.

This special issue is aimed at researchers who wish to contribute to the growing – but still scant – literature on experiential and sensorial marketing in hospitality and tourism. It provides an excellent opportunity to publish relevant papers which focus on theoretical and applied research that will enhance our understanding of the subject.

Submitted papers can be conceptual, literature reviews or empirical, qualitative or quantitative studies.

Baker, J. Parasuraman A., Grewal, D. and Voss, G. (2002), "The influence of multiple store environment cues on perceived merchandise value and patronage intentions", Journal of Marketing, Vol.66, April, pp. 120 - 141.
Berry, L.L (1999), Discovering the soul of service, New York Free Press.
Bigné J.E, Mattila A.S., Andreu L. (2008), The impact of experiential consumption cognitions and emotions on behavioural intentions, Journal of Services Marketing, 22, 4, 303-315.
Bitner, M.J. (1990), "Evaluating Service Encounters: The effects of physical surroundings and employee responses", Journal of Marketing, Vol.54, April, pp.69-82.
Bitner, M.J. (1992), "Servicescapes: The impact of physical surroundings on customers and employees,Journal of Marketing, Vol.56, April, pp.57-71.
Booms, B.H. and Bitner, M.J. (1981), Marketing Strategies and Organization Structures for Service Firms, in Donelly J./George W.R. (Hrsg.), Marketing of Services, Chicago 1981.
Brunner-Sperdin A., Peters M., Strobi A. (2012), It is all about the emotional state: Managing tourists' experiences, International Journal of Hospitality Management, 31, 1, 23-30.
Eileen, A. Wall and Leonard, L. Berry (2007), "The Combined Effects of the Physical Environment and Employee Behavior on Customer Perception of Restaurant Service Quality", Cornell Hospitality Quarterly, pp.48, 59.
Goodwin, C. and Gremler, D. (1996), "Friendship over the counter: how social aspects of service encounters influence consumer service loyalty", Advances in Service Marketing and Management, Vol.5, pp. 247-282
Grönroos, C. (1990), "Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface", Journal of Business Research, Vol.20, N°1, pp. 3-11.
Kotler, P. (1974), "Atmospherics as a marketing tool", Journal of Retailing, Vol.49, N°.4, pp.48-64.
Ladhari R. (2009), Service quality, emotional satisfaction and behavioural intentions: A study in the hotel industry, Managing Service Quality, 19, 3, 308-331.
Musriha. (2012), "Effect of servicescape and employee communication quality on customer loyalty of mandiri bank in Surabaya", Academic Research International, Vol.2, n°1, 229-239
Nguyen, N. and Leblanc, G. (2002), "Contact personnel, physical environment and the perceived corporate image of intangible services by new clients", International Journal of Service Industry Management, Vol.13, N°1, pp.242-262.
Skandrani H., Ben Dahmane Mouelhi N. et Malek F. (2011), Effect of store atmospherics on employees' reactions, International Journal of Retail & Distribution Management, 39, 1, 51 - 67.
Temessek A., Ben Dahmane Mouelhi N. (2013), Social and physical aspects of the service encouter : effects on trust and customer loyalty to the service provider, 6th Conference of the EuroMed Academy of Business Estoril, Lisbonne, Portugal, 23 - 24, Septembre.
Turley, L.W and Milliman, R.E. (2000),"Atmospherics effects on shopping behavior: a review of the experimental evidence", Journal of Business Research, Vol.49, pp. 193 - 211.

Suitable topics include, but are not limited to, the following:
  • Sensorial marketing in hospitality and tourism
  • Experiential marketing in hospitality and tourism
  • Environmental factors (design, architectural and social factors, etc.) in hospitality and tourism
  • Ambient factors (music, odour, colours, etc.) in hospitality and tourism

Important Dates
Submission of manuscripts: 30 July, 2015
Notification to authors: 30 September, 2015
Final versions due: 30 November, 2015

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