4 April 2012

Special issue: Social media for marketing and advertising

International Journal of Internet Marketing and Advertising 7(2) 2012
  • Different strokes for different folks: why different user groups participate in online social media
  • Changing user motivations for social networking site usage: implications for internet advertisers
  • Segmenting the social networking sites users: an empirical study
  • Status and influence in virtual communities: an examination of interactions between followers of a video blog
  • The role of social CRM and its potential impact on lead generation in business-to-business marketing

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