Special issue: Social media for marketing and advertising

International Journal of Internet Marketing and Advertising 7(2) 2012

• Different strokes for different folks: why different user groups participate in online social media
• Changing user motivations for social networking site usage: implications for internet advertisers
• Segmenting the social networking sites users: an empirical study
• Status and influence in virtual communities: an examination of interactions between followers of a video blog
• The role of social CRM and its potential impact on lead generation in business-to-business marketing