24 May 2011

Special issue: Marketing and sponsorship in sport leagues

International Journal of Sport Management and Marketing 9(1/2) 2011
  • Marketing and sponsorship in French football league
  • Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A
  • The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
  • Analysing sport sponsorship effectiveness – the influence of fan identification, credibility and product-involvement
  • Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII
  • Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK
  • Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property

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