A special issue of International Journal of Sport Management and Marketing
Despite its multibillion-dollar annual revenues and global popularity, motorsports management and marketing have received comparatively little rigorous analysis. In particular, motorsports has captivated corporate sponsors so that, for example, sponsorship revenues of NASCAR exceed that of the NFL in the U.S. Yet, published research in the area tends to be sparse and fragmented.
The aim of this special issue is to provide an overview of the global motorsports marketplace. The objective is to focus a small but growing body of literature about motorsports, with the hope of stimulating future research. The goal is to publish a group of articles that will provide management and marketing tools for practitioners. Consequently, the issue seeks submissions, which include both theoretical and applied research, and both empirical results and non-empirical perspectives. Practitioner perspectives are strongly encouraged.
Topics include, but are not limited to, the following:
- Marketing and managing motorsports in an international environment
- Why does motorsports require knowledge and research specific to its own context?
- The growth and development of motorsports sanctioning bodies
- Marketing and managing motorsports sanctioning bodies (e.g., Formula 1, NASCAR, IRL, CART, NHRA, Rally, V8 Supercars, etc.)
- The history and development of female auto racing drivers
- Motorsports television audiences and broadcast rights negotiations
- Diversity in motorsports
- Business-to-business marketing in motorsports, including corporate hospitality and client entertainment
- Ticket sales and event management
- Marketing promotions and sponsorship activation
- The occupational subculture of motorsports and driver migration
- Tobacco sponsorship and/or ethical issues in motorsports sponsorship
- Fan and/or sponsor loyalty among motorsports fans
- Brand awareness of motorsports sponsors
- Evaluating motorsports sponsorships
- Motorsports sponsorship sales and servicing
Deadline for submission: 15 January, 2008