13 November 2020

Special issue published: "Engineering Aspect-Based Electronic Marketing and Retailing"

International Journal of Electronic Marketing and Retailing 11(4) 2020

  • Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens
  • Self-congruity and brand loyalty - an innovation of diffusion approach
  • Does spiritual intelligence contribute to sales force effectiveness?
  • Generational difference as predictors of financial behaviour
  • Digital marketing: a quantitative approach on the scientific production

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