3 November 2020

Special issue published: "Advancements in Industrial Marketing: Exploring Product-Service Innovation Strategies for Sustainability"

International Journal of Business Environment 11(3) 2020

Manufacturing technologies (digitalisation) supporting PSI

  • Exploring 3D printing technology in the context of product-service innovation: case study of a business venture in south of France
  • Cloud computing for SMEs, servitisation through contracts
  • Measuring the impact of digital capabilities on product-service innovation in Spanish industries
  • Adjusting customer journey mapping for application in industrial product-service systems
Strategic orientation to promote PSI
  • 'Avatar journey mapping' for manufacturing firms to reveal smart-service opportunities over the product life-cycle
  • Place leadership in emerging product-service systems
  • Limited evidence for servitisation in UK publishing: an empirical analysis

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