Human behaviour has been studied by philosophers, theologists, psychologists, historians and management experts. There is no dearth of theories on human motives, attitudes and behaviour. Despite all of the models and methods, no one has been successful in predicting human behavior, even with a reasonable degree of accuracy. Marketers are at a loss to understand why people buy or don’t buy certain brands, even with help of extremely sophisticated research tools. It has not been possible to predict what makes a leader tick or what makes a person successful.
Several concepts such as fame, beauty and trust are difficult to explain using traditional theories. However, new developments in the field of neuroscience have given us an opportunity to peep in to the black box called the brain. Fundamentally, neuroscience is concerned with the scientific study of nervous systems; it is a branch of biology. Over a period of time, the discipline has become a highly interdisciplinary science that collaborates with chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, management and psychology.
In the emerging markets of the world, the dominance of neuro-management has created challenges for business houses and all other organisations related to people development. The aim of this special issue is to address matters in neuro-marketing, neuro-finance, neuro-leadership, cognitive neuroscience, organisational behaviour, ethical issues in neuro-research, etc. that the world of business faces today.
Research in the conceptual, empirical and theoretical areas of neuro-management in emerging markets for business and industry applications are invited as contributions to this special issue. IJBEM doesn’t publish case studies and papers should be both national and international.
Suitable topics include, but are not limited to, the following:
- Neuromarketing: Neuromarketing is the outcome of integration between the neurosciences and the principles of marketing. Neuromarketing helps us to better understand the cognitive, affective and behavioural outcomes of a consumer. Papers in this field should highlight such areas where brain science and marketing meet. Focus could be on increasing sales, product design, branding, buying behaviour, marketing strategies, advertising or on the BUY BUTTON itself.
- Neuroleadership: Neuroleadership is primarily the synchronisation of neurosciences and leadership behaviour. It helps in better understanding leadership behaviour, management training, developing leaders, etc. - the list is exhaustive. Papers are invited in this field which focus on developing leadership skills and personal effectiveness.
- Neurofinance: Neurofinance focuses on identifying cognitive processes that facilitate individuals to make an optimal decision. It also helps us to develop an understanding of behavioural economics. It is a cross-disciplinary field integrating neuroscience with that of finance. Papers in this field could include decision making, information processing, investment behaviour, risk taking and the like.
- Cognitive neuroscience and organisational behaviour: "Cognitive Neuroscience - with its concern about perception, action, memory, language and selective attention - will increasingly come to represent the central focus of all Neurosciences in the 21st century"- Eric R. Kandel, M.D. (Nobel Laureate). Cognitive neuroscience is dedicated to understanding the human thought process, the cause that generates behaviour. Papers relating to perception, attention, thinking, reasoning and other higher order mental functions as relevant to the study of organisational behaviour would be considered in this field. Applications in the areas of creativity and innovation, complex decision making, group behavior, etc. would ideally be suited for this area.
- Ethical issues in neuro-research: Many advocate that marketing is manipulation. But to what extent that is ethical is the big question. Both parties are aware of the process and yet the feeling of free will exists. Neuro-management offers a deeper understanding of consumer behaviour. Ethical dilemmas threaten the existence of this field. Papers addressing these issues would fit into this area.
Submission of manuscripts: 30 July, 2014
Comments to authors: 30 October, 2014
Revised papers deadline: 30 December, 2014
Papers submitted earlier than the submission date will be sent through the review process on rolling basis, and authors may expect to hear back sooner.