Includes expanded versions of papers from the 2nd Global Islamic Marketing Conference.
- Marketing mix through the integration of new and traditional media: a review of recent literature
- Exploring future markets for Pakistani halal meat export
- The relationship between consumers' religiosity and risk perceptions surrounding the use of SNS
- How generation Y is energising the 'Muslim' brand through novelty t-shirts
- Gauging attitudes towards the environment through NEP: a case study from India
- Fashion effects on customer satisfaction: an analysis of the Pakistani shoe industry
- The feasibility of establishing Islamic banks in the UK: the case of Nottingham
- Islamic finance and its role in SME development case in point: Egypt
- A study of Islamic customer satisfaction
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