International Journal of Sport Management and Marketing 2(1/2) 2007 is a special issue: Cultural diversity and identity issues in sports organisations and explores the dimensions of cultural diversity that relate to the marketing and management of sport. The research articles attend to factors and issues dealing with policy, inclusion, affirmative action legislations, identity, and equity in all aspects of sports organisations as well as related issues that have emerged within the context of cultural diversity.
It was the specific intent of this volume to focus upon several salient issues and factors: the politics of identity and representation in sports organisations, the
theorising sport and inclusion practices, accommodation and resistance to
diversity/equality, symbolic construction of sports communities, ethnocentrism and whiteness, ethnic identities and corporate managerialism, exploring alternative leadership paradigms, promoting equal opportunity within sports organisations.
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