The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:
- User response to e-WOM in social networks: how to predict a content influence in Twitter
- Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
- A new framework of electronic word-of-mouth in social networking sites: the system-based approach
- eWOM via social networking site: source versus message credibility
- Modelling the impact of activity in brand communities on loyalty
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