4 February 2021

Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free

  • User response to e-WOM in social networks: how to predict a content influence in Twitter
  • Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
  • A new framework of electronic word-of-mouth in social networking sites: the system-based approach
  • eWOM via social networking site: source versus message credibility
  • Modelling the impact of activity in brand communities on loyalty

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