How might we ensure that our young people are safe and secure while being sociable online? That is the question addressed by a team in the International Journal of Business Innovation and Research.
In the age of online social networks and social media, countless millions of us are connected to internet services other individuals and corporations almost constantly. We rely heavily on social media to obtain and share information, news, and multimedia content. Moreover, we share much of this information with relatives, friends, and other online users. What is not always obvious to many users is just how much of our personal and private information is being shared across these networks and with the corporations that offer the services, often at no obvious financial cost to us, but ultimately at some cost to our privacy and perhaps our security.
Ajith Sundaram of Anna University, in Chennai and P. Radha of the SNT Global Academy of Management Studies and Technology, in Coimbatore, India, have investigated the impact of phishing, profile squatting, image tagging, spamming, cross profiling, and other activities on youth security and safety online. Their modelling of social media activity does show that security and privacy concerns have a moderating effect of perceived privacy on trust. The pair offers practical and theoretical implications that could be applied irrespective of whether an individual or an organization is being discussed. The researchers highlight best practice that might be employed to protect online privacy.
Sundaram, A. and Radha, P. (2019) ‘Social media security and privacy protection concerning youths. ‘How to be safe, secure and social”, Int. J. Business Innovation and Research, Vol. 18, No. 4, pp.453-471.