- Capturing marketing information and marketing intelligence: ethical issues and concerns
- An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
- Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
- An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
- Brand passion and its implication on consumer behaviour
- Perception and switch intention of rural customers towards organised retail
- Time taken to complete a meal: a distinctive study of full-service restaurants in India
15 April 2019
Free sample articles newly available from International Journal of Business Forecasting and Marketing Intelligence
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